Celebrities from Bollywood a.k.a India’s Hindi film Industry are some of the colossal influencers in the country. They hold enormous power to impress ideas upon the conscious minds of large fan base they command, which they use for mere lip service and phoning in their voice for social causes. This is how their activism can put in a nutshell as mentioned by this Twitter user:
https://twitter.com/vishj05/status/1268239467023708160
Unless you are dwelling under a rock, in spite of having access to the internet, you must have known about the protests happening across major parts of the world against police brutality and racism that has reached an insufferable extent in present day world. The campaign – Black Lives Matter – has substantially gained momentum that has galvanized the world to take notice of the brutality faced by African-Americans in US. This could become an endeavor that could bring about much needed ideal changes in the society, but those chnages could take an epoch.
Now, what is Bollywood’s connection with the Black Lives Matter campaign, you ask?
Good question, and here’s the answer: hypocrisy and convenience of selective activism.
Let me put forth at the outset: I don’t hate Bollywood although I find issues with a lot of things about them. So, this is not a tirade that comes out due to some specific hatred for it. There are artists who are vocal about things that concern the environment and the social/moral/economic fabric of the country, but unfortunately they are in minority.
That being said, this is about the disingenuous majority of Bollywood celebs who maintain radio silence to things that need their voice and turn into megaphones when opportunity arises to gain some woke points.
So, I present to you a list of the aforementioned celebrity charlatans who seem to support the Black Lives Matter campaign on social media, but in reality they couldn’t care less about any color so long as their brand gets them their cash register ringing.
Disha Patani
This famous Bollywood celebrity’s heart must have bled to see the atrocities faced by blacks and other people of color. But Lo and behold. She is the same person who endorses fairness cream that promises to find your lost fairness.
Sonam Kapoor
Daughter of another prominent Bollywood actor Anil Kapoor, also wasn’t behind in this race to be a woke celebrity to share her support for the BLM campaign through her Instagram story in which she displayed a quote from Desmond Tutu. So, it’s obvious that she doesn’t care about the color, right? right? right? Then what why would she endorse a fairness cream?
Deepika Padukone
Yet another Bollywood actress who is known for her talent and good choices of movies (western movie going audience might or mightn’t remember her for her stint in Hollywood with this Vin Diesel flick: XXX- Return of Xander Cage) decided to jump in and show her support by also sharing a quote in her Instagram story. I think by now you’d know where I am going with this. So, here you go.
Priyanka Chopra
Of course! The self-proclaimed Beyonce of Bollywood who made some noise in west by marrying another American celeb Nick Jonas also had to show her support and write profound piece on her social media platform about the unfortunate victim George Floyd and went on to call it… wait for it….. … race war. Yup! She thinks the entire thing is a race war, while in fact the protests happening are against a particular race being long oppressed by another race. Well, that just goes to show how he perceives this matter, but even for a moment if you consider that her heart is in the right place and she thinks there must be equity when it comes to color, then how does she explain this?
And the men in Bollywood are also not far behind when it comes to endorsing fairness and making it into a substantial market for beauty conscious people in the country. Take a look at these male stars, ShahRukh Khan, John Abraham and Shahd Kapur who unabashedly endorse or have endorsed fairness creams.
Bias against color is a long social spite that is practiced by Indians for a long time. Majority of people with fair complexion consider dark complexion repulsive, which ca perennially makes others conscious of their complexion and causes a sub conscious sense of inferiority complex.
The idea behind putting this piece here is not to instigate online witch hunts against these stars. I do not personally hold any ill will against them, but what I do abhor about them is that they take activism for granted and mock them for get few woke points since it is convenient for them. Being superstar and commanding huge influence gives them the power to do voice their opinion against critical matters in their own backyard, such as bias against color, oppression faced by minorities, incompetent leaders in power, communal discord, but they choose to play safe, which still makes sense if they prefer to stay neutral in order not to invite unnecessary controversy. But if they do wish to partake in activism, then they must be called out for the hypocritic advantage taken by them.